Part 582: Advertising Curtains and the Kansas City Scenic Company
I came across an interesting article when searching for information about advertising curtains during the early twentieth century. It presented some of the financial logistics and revenue generated by an ad spaces on a drop. The article concerned scenery for the new opera house in Perry, Iowa, located at 1314 Second St.
Fred R. Megan, representing the Kansas City Scenic Co., was negotiating the contract during August 1903. Kansas City Scenic was founded by former Sosman & Landis scenic artist, L. L. Graham.
Here is the article published in the “Perry Daily” on 26 Aug 1903:
“Mr. F. R. Megan, of Kansas City, was in Perry this week representing the Kansas City Scenic Co., which concern will paint the scenery for the new opera house. The directors selected the richest design of drop curtain that he had to offer and it is indeed a beauty. They also selected about eleven hundred dollars’ worth of scenery all told, including interiors, woods, garden, landscape, street scenes, etc. When the choice of the scenery was made it was found that there was a deficit of four hundred dollars in the appropriation that had been set apart for the item of scenery, and in order to procure the full amount that had been chosen it was decided to put on an ad curtain and sell limited number of ads. The main house curtain will be raised when the orchestra begins its overture and display this curtain. In seven hours time $375 worth of space on the ad curtain was sold Monday. $25 worth have been sold since and there are yet three spaces which an be taken by any parties who have not been solicited. It is probable that there will be no space for sale in a day or two” (The Perry Daily, 26 Aug 1903, page 3).
The Perry Opera House stage stage included a proscenium that measured 31 feet wide by 26 ½ feet high. The height to the rigging loft was 47 feet, and the height to the fly gallery was 23 ½ feet. There were no grooves to accommodate painted wings, just fly scenery. It was a sizable space, standard in many aspects for the time. Although there is not measurement provided for the ad curtain, it likely measured approximately 32 feet wide by 24 feet high. The number of ad spaces possibly ranged from 10 to 14 surrounding a central landscape.
The company providing scenery for the venue was Kansas City Scenic Co., a studio that I have explored in “Travel of a Scenic Artists and Scholar” posts. Let me briefly put Kansas City Scenic Company and Fred R. Megan in relation to Thomas G. Moses and Sosman & Landis studio.
Kansas City Scenic Co. was a competitor of Sosman and Landis, formed by one of their studio artists – Lemuel L Graham. It was in 1882, Moses would partner with Graham, after leaving Sosman & Landis for the first time. After Graham left Chicago, he would later found the Kansas City Scenic Co. The company grew to be a prominent studio and major player in the midwestern and western regions of the country. Many well-known scenic artists would later become associated with Kansas City Scenic Co, such as scenic artists and salesman Fred R. Megan.
The earliest mention of Megan’s association with the Kansas City Scenic Company is in 1901. Earlier, Megan had toured with the Barrett & Barrett Company (The Leonardville Monitor, Leonardville, Kansas, 2 Dec. 1897, page 8). By the early twentieth century, Megan was on staff at the Kansa City Scenic Co. studio, negotiating contracts across the country.
Later, Moses would contact Megan during 1923; the two would work together, purchasing the Sosman & Landis name after Hoyland and Lemle purchased the company contents at that same time. While they were negotiating the purchase of the Sosman & Landis name, Moses and Megan continued to work under their own names – Moses & Megan. They needed to wait for Sosman & Landis to liquidate, get their own charter, and then work as “Sosman & Landis.” During this time, they leased the old Fabric Studio in Chicago (that was an interesting tidbit for me). By 1924, Megan was on the road most of the time, with Moses making models in his studio.This is how Sosman & Lanids had most successfully operated – with Landis on the road and Sosman in the studio. The two would close the contract for the Salt Lake Consistory during 1926. The two would also provide the scenery for the Oakland Scottish Rite in 1927. Moses and Megan would continued working together until 1931.
To be continued…
