Part 585: John J. Murdock and the Olympic Music Hall
In 1908, Thomas G. Moses wrote, “We did a show for Murdock at the Olympic – a failure, scenery and play.” He was referring to the newly opened Olympic Music Hall in Chicago. The venue was previously known as the Olympic Theatre before the purchase and renovation by J. J. Murdock in 1908. The Olympic Music Hall opened on November 2, 1908.
An article in the “Inter Ocean” reported, “The work of converting this famous landmark of amusement into a music hall is being carried on day and night, the men working in shifts of eight hours each. The playhouse is now under the control of J. J. Murdock, who successfully operated the Masonic Temple roof garden, and who had been at the head of the Western Vaudeville Managers’ Association. Mr. Murdock will adopt a policy along the lines of the Palace, or Tivoli, London, England, on a more elaborate scale” (Chicago, 25 Oct 1908, page 41). The mention of the Masonic Temple Roof Garden caught my eye.
The Masonic Temple roof garden and observatory was transformed into two electric theatres by Sosman & Landis in 1894. Advertised as Chicago’s first roof garn theatre, it included two electric scenic theatres that were design, constructed and operated by Sosman & Landis. An images of the Masonic Temple roof garden theatre was even pictured on an 1894 catalogue for Sosman & Moses. Although their control of this venue was short-lived, it provides an earlier connection between Murdock and Moses at Sosman & Landis. Murdock’s association with unique and innovative performance venues such as the roof top garden and music hall provides additional context.
High class vaudeville was to be the dominant feature at the Olympic. The “Inter Ocean” published an article on the new Olympic Music Hall (8 Nov 1908, page 30). In it, the question was asked, “When is a vaudeville theatre not a vaudeville theatre?” The response was “When smoking is permitted, then it is a music hall.” In Chicago, Murdock afforded patrons that privilege. The article continued, “Mr. Murdock is a connoisseur of everything pertaining to the entertainment of the public, and realizing that the great majority of men are addicted to the smoking habit, he conceived the happy idea of permitting the patrons of the Olympic Music hall to indulge in that pleasure.” The article noted, “The new Olympic will be different from other Chicago playhouses, in that smoking will be permitted. This innovation, new to Chicago, is familiar to London and Paris theater-goers, and Manager Murdock is convinced that this feature is destined to be as popular in Chicago as it is abroad.” Another “Inter Ocean” article described the smoked-filled music hall: “Blue smoke curled upward from full 500 cigars. Maybe 1,000 men lounged back comfortably in their theatre chairs. Beside almost blessed man of them sat his wife, or his sweetheart, or his dearest friend, or maybe only his sister. Toward a rose tinted ceiling smoke drifted cloudlike and then mysteriously, as an enchantment, suddenly disappeared.”
According to Julius Cahn’s Official theatrical guides, the original Olympic Theatre in Chicago had a seating capacity of 2,127, and new music hall had a seating capacity of 1584. The “inter Ocean” provided a further description of the Olympic Music Hall’s auditorium and stage:
“Immediately above the entrance to the auditorium a series of Swiss chalet windows, with stained glass and heavy stucco ornamentation, attract the eye. The theater proper also has undergone a thorough renovation. The color scheme is of gray damask, blending harmoniously with rose and old Roman gold. The ceiling and mural decorations consist of panels of exquisite design, bordered by stucco ornaments, tipped with gold and ivory. A massive new chandelier bearing hundreds of glistening prisms and scores of electric globes hangs just above the orchestra, while at the side of the boxes on both sides two tremendous light clusters have been placed. The balcony and gallery rails have been provided with strings of lights, so that the house is capable of illumination equal to the noonday sun.
The boxes, which formerly were most artistic, have come out of the hands of the decorators as veritable bowers of rich yet tasty beauty. They have been decorated with stucco ornaments, painted in consonance with the general color scheme and provided with heavy plush maroon curtains swinging on brass rods. The entrance to the boxes, above and below, are adorned with rich curtains, that insure at once privacy and real comfort. The proscenium has been decorated in Roman gold, the façade, doing away with the curtain drop, being especially tasty…the steel curtain has been repainted and a new olio drop provided.” The article continued, “The seating capacity of the theater has undergone no change, the safety of the patrons being Manager Murdock’s first consideration when this matter was taken up. The seats above and below have been provided with cushion seats and the framework of the chairs tinted in ivory and gold…More than $30,000 was spent by Manager Murdock in the beautification of the theater, and that the money has been expended to some purpose the admirable result are ample indication” (8 Nov 1908, page 30).
To be continued…
