Copyright © 2019 by Wendy Waszut-Barrett
In 1913, Thomas G. Moses wrote, “Started a lot of work for McVicker’s Theatre – that was in June. I did all the exterior drops.”
The venue had changed hands again, and Moses created a set of scenery for the new lessees of the new “McVicker’s Vaudeville Theatre.” The well-known Chicago establishment had just become a combination house. McVicker’s Theater, located on West Madison Street, near State, was once considered the oldest playhouse in Chicago.
On May 10, 1913, “The Lancaster Intelligencer” reported,
“OLD THEATRE IN FILM RANKS
Chicago’s Fire-Baptized McVickers Sold for $500,000.
McVicker’s Theatre, Chicago’s historic playhouse, which has passed through five fires, including the great fire of 1871, and which has been rebuilt or remodeled after each fire, passed from the ‘legitimate’ on Thursday when it was sold to a moving picture firm for $500,000.”
The Jones, Linick & Schaefer circuit began leasing McVicker’s Theatre in 1913, presenting “popularly priced” vaudeville acts along with motion pictures. The ticket prices were 10,15 and 25 cents, an affordable option when compared with legitimate theater and you could stay as long as you wanted from 1p.m. to 11p.m. (Post-Crescent, Appleton, Wisconsin, 9 May 1913, page 7).
The firm’s partners were Aaron J. Jones, Adolph Linick and Peter J. Schaefer, They first established their firm in 1899, leasing Keebler & Co., a store on Clark Street just south of Madison Street, and establishing a penny arcade. As their operation grew, Jones, Linick & Schaefer became primarily interested in entertainment, running amusement parks and theaters. They eventually managed the Orpheum Theatre on State Street, opposite of the Palmer House (Chicago Tribune, 5 Jan. 1913). By 1913, the firm operated eight Chicago theaters.
On April 29, 1913, the “Chicago Tribune” announced, “All arrangements for the acquisition [of McVicker’s and the Colonial] have been made…The Jones, Linick & Schaefer people will open a vaudeville booking agency of their own on Thursday in offices in the Orpheum Theatre building in State street, in preparation for the increased business. They have been booking from the Western Vaudeville Managers’ association” (page 3).
On May 22, 1913, the “Washington Herald” reported, “Jones, Linick & Schaefer, Chicago’s new theatrical triumvirate, who practically dominate the popular vaudeville and moving picture field in the Windy City, have just signed a contract with the Kinemacolor Company of America to install the original nature-colored features of the vaudeville bills at the Colonial and McVicker’s Theatres, their latest acquisitions…Both are located in the heart of “The Loop,” and their cosmopolitan patronage demands the best and latest novelties. Kinemacolor scored such popular success at the Willard, Wilson, and other theaters of their circuit that Jones, Linick & Schaefer decided to make it a permanent feature of their vaudeville bills. In this they were following the example of F. F. Proctor, William Fix, Oswald Stoll, and other leading showmen of America and England” (page 11).
“Moving Picture World” published an article about Jones, Linick & Schaefer, commenting that moving pictures were replacing all other vaudeville at the Willard Theatre by 1914. The article, “Picture Programs Supplant Vaudeville in the Willard” noted, “Vaudeville has been withdrawn from another of the Jones, Linick & Schaefer houses – the Willard, at Fifty-first street and Calumet avenue. The Willard was closed Sunday night, Jan. 18 to make the necessary changes for straight picture programs. A $10,000 organ will be installed. It will be reopened Monday, Jan. 26. ‘There is no significance in this change, ‘said Mr. Linick. ‘Our patrons in that neighborhood prefer moving pictures to vaudeville, and we’re trying to give then what they want. The price will be ten cents, as against the ten-twenty-thirty we charged for vaudeville. Our downtown houses, the Orpheum, La Salle, Colonial and McVickers will go along just as they have been” (Sat. January 14, 1914, page 551).
Moses would also deliver scenery to the Colonial Theatre, also managed by Jones, Linick and Schaefer. In 1913, Moses wrote, “ “A good, big contract for the Colonial, city– a very complete set.” The addition of “city” means that it was a complete city setting for the theater, a perfect setting for many vaudeville acts.
To be continued…
My Great grandfather was a Vaudeville performer at the the McVickers theater. He was a tap dancer and his wife was a Fortune Teller. I wish I could find some sort of old posters. We used to have on of my great grandmother in her costume but my mother sold it along with her crystal ball. !!!!