Tales from a Scenic Artist and Scholar. Part 493 – Thomas G. Moses’ Old Mill Scenery for Luna Park in 1905

Part 493: Thomas G. Moses’ Old Mill Scenery for Luna Park in 1905

I return to other painting projects by Thomas G. Moses during the year 1905, after getting sidetracked by the Ringling Brothers’ grand spectacles. Thomas G. Moses was still creating amusement park scenery, but as a Sosman & Landis employee. Past New York Coney Island projects were created with Will Hamilton as part of Moses & Hamilton; the two had worked on the Trip to the Moon, Twenty-Thousand Leagues Under the Sea, War of the Worlds, Fire and Flames, and other much smaller shows. In 1904, Moses moved from New York to Chicago.

The Old Mill Ride in Luna Park at Coney Island

In 1905 Moses wrote, “I had to go to Cleveland to put in a lot of old mill scenery at Luna Park. Ed Thompson went with me and J. H. Young went to do the properties and papier mache work.” In 1904. John H. Young had just opened his own studio in New York. He was a long-time friend of Moses; they had worked on various projects together since the 1870s. Young would later be known for his many Broadway designs.

The Old Mill in attraction in Cleveland and elsewhere was a “Tunnel of Love” ride. It had been a success at the Pan-American exposition and immediately replicated at Coney Island. Floating down a babbling brook, visitors traveled past simulated lakes, cavernous tunnels, and a picturesque landscape. The Buffalo Evening News described old mill rides as an amusement consisting of “many tunnels through which float boats on a stream of water” (Buffalo, New York, 10 August, 1905, page 22). On August 10, 1905, there was a breakdown of the plant of the United Electric Light and Power Company, plunging the Coney Island’s Luna Park into darkness. It provides some insight into the mechanics of the ride, as the loss of electricity caused the flow of the water to cease and the boats to settle to the bottom.

The Old Mill Ride in Luna Park at Coney Island

Luna Park in Cleveland, Ohio, opened in 1905 and lasted until 1929, when it was destroyed by fire. Constructed by Frederick Ingersoll of Ingersoll Construction Company, the park was located on a 35-acre site, bounded by Woodland Avenue, Woodhill, Mt. Caramel, and East 110th Street. Ingersoll Construction Company got its start by building roller coasters and other amusement park rides. The first two parks that Ingersoll opened were in Cleveland and Pittsburgh in 1905, both of which Moses created scenery for the old mill attraction.

The entrance to Thompson & Dundy’s Luna Park at Coney Island
The entrance to Ingersoll’s Luna Park in Cleveland, Ohio
The entrance to Ingersoll’s Luna Park in Pittsburg

Of Ingersoll’s second park, Moses wrote, “We went to Pittsburg to do an old mill there for the same firm. We also did two small stages in the Pittsburg Park.” At one time, Ingersoll owned and operated over forty amusement parks not only in the United States, but also in Berlin, Germany and Mexico City.

Although Cleveland’s Luna Park shared the same name as the one on Coney Island in New York, there was no official affiliation, yet Ingersoll’s Luna Parks replicated many of the rides from Coney Island. The Old Mill ride was featured alongside other attractions, such as Fire and Flames, Coasting the Gorge, Trip to the Moon, Scenic Railways, the Miniature Railway, the Circle Swing and Infant Incubators. The Old Mill was a six-minute ride for 10 cents (The Scranton Republican, 18 June 1905, page 6 and The Raleigh Times, 7 July 1905, page 11).

Although Moses was on staff at Sosman & Landis in Chicago, he would still accept a variety of independent projects. In 1906, he would briefly partner with Will Hamilton to produce additional scenery for Pittsburgh’s Luna Park. He wrote, “Did some designs for a Park in Pittsburg for my old partner Hamilton. I did them in black and white, rather effective.” There is no other information to identify his second project for Pittsburg’s Luna Park.

To be continued…

Tales from a Scenic Artist and Scholar. Part 480 – Chicago is My Kind of Town

Part 480: Chicago is My Kind of Town

Advertisement for Moses & Hamilton in Julius Cahn’s Official Theatrical Guide, 1894-1895.

In 1904 Thomas G. Moses returned to Chicago. That same year, he was finally accepted into the prestigious “Salmagundi Club” in New York City. R. M. Shurtleff has sponsored his membership into this fine art society and Moses was eager to continue with his artistic studies. In addition to making inroads into the world of fine art, the scenic studio of Moses & Hamilton was doing very well. This meant that it was very hard for Moses to walk away from future projects in New York, as well as his business partner Will Hamilton. Moses wrote, “When I had to tell Hamilton, I almost gave in to stay with him, for he was awfully broken up over it, as he saw his meal ticket slipping away.” Since the beginning, Moses was the heart and soul of the company. Even five years later, Hamilton would still advertise his previous partnership with Moses as “formerly of Moses & Hamilton.”

Of Moses & Hamilton, Moses wrote, “Our work was rather pleasant and we received good prices. I sometimes think I should have stayed as our business was increasing each year. Our fiscal year was June 1st and I remained at [Coney] Island up to the last.” They had just opened “War of the Worlds” at Luna Park that season. They received $2,900.00 on this work and made a profit of $2,200.00, as they painted it in less that one half the time they thought it would take. Moses commented, “The show was a big hit.” It was hard for Moses to leave his success to become one of many painters in a studio, even if her were in charge.

But he would not be welcomed with open arms by everyone at Sosman & Landis. Moses wrote about his return to Sosman & Landis that year, “When Mr. Sosman announced to the ‘gang’ that I was coming back and would take charge of all the work, there was much dissention among a few.” In particular, one lead scenic artist resented Moses’ return to a supervisory role. Moses continued, “Fred Scott tried to start a mutiny and went as far as he could by quitting, hoping the others would follow. But none did, and he came back and asked for a job. I put him on for he was a clever painter.” Scott was still working at Sosman & Landis in 1911. Very little is known about this scenic artist other than a few brief comments in Moses’ memoir.

Moses continued to describe his return to Sosman & Landis, “I fell in line with the old work rather quickly. It lacked the interest of production work, but after all, what is the difference? There is no glory to be had in the painting of a production – all the honor goes to the stage manager or director.” In some ways Moses’ return to Sosman & Landis broke his spirit; he was settling, possibly abandoning his dream of fine art. I believed that Moses recognized that his own artistic growth would become stagnant while employed at Sosman & Landis. This was why he yearned to be a fine artist; at the end of the day, you are in charge of the end product and how it will appear before the audience. Fine art is often treasured, whereas backdrops are often perceived as mere backings, regardless of how fine the painting.

Moses also commented on Landis’ failing health, writing, “We found Mr. Landis in bad shape. While he seemed to know Ella and myself, he couldn’t talk at all, yet appeared to be awfully glad to see us.” Moses might have painted side by side with Sosman over the years, but there was unique loyalty to Landis and his family.

To be continued…

Tales from a Scenic Artist and Scholar. Part 479 – Bring Him Home

Part 479: Bring Him Home

Thomas G. Moses excelled in New York from 1901 until 1904. He was succeeding in business with his partner Will Hamilton as they operated Moses & Hamilton. In fact, they had more work than they could handle, while even expanding into the amusement park business at Luna Park. Moses & Hamilton produced scenery for Broadway and amusement park attractions ranging from “A Trip to the Moon” to “20,000 Leagues Under the Sea.” Moses was at the top of his game and soaring in the world of fine art, having finally been accepted into membership at New York’s famed Salmagundi Club. He hoped to someday leave the hard grind of the studio for receptions at a fine art gallery.

What Moses didn’t plan on was his wife’s desire to return to their home in Illinois. Tom and Ella Moses were raised in Sterling and moved to Chicago early in their marriage. Their family and network of support remained in the Chicago area. Regardless of artistic opportunities for Moses, he felt his wife’s “pull” to return to the Midwest. There were only a few things that could cause his return from a successful life in New York – family and loyalty. His former employer played the loyalty card in the high stakes game of studio poker while his wife asserted her hopes to return to their Midwest relatives.

During 1904, Thomas G. Moses wrote, “Previous to this spring, I had heard from Mr. Sosman several times, wanting me to return to Chicago. Finally he and Mr. Hunt called on me, and agreed to give me $5,000.00 per year and $5,000.00 in stock and to give me full charge of the studio work, painting, designing and the construction.” What is significant about this statement in Moses’ memoirs is that he would have “full charge of the studio work, painting, designing and the construction.” This means that the design, painting and construction of work produced by Sosman & Landis after 1904 is being guided by Moses. There may be other artists in charge of the actual painting, by Moses now takes responsibility for the work that leaves the studio destined for a variety of performance venues.

Moses continued, “I was really in hopes that [Sosman] would not accept my proposition as Hamilton and I had a good business established, and didn’t want to give that up. But Ella and the children were keen on going back, and after my terms were accepted, I got in the humor myself.” Be careful what you wish for. Moses had to talk himself into all of the positive aspects of his return to Chicago. It would be a step down, no matter how he sized up the future. In New York, he was in command, in Chicago, he would remain at the whims of the company; never having complete control again. He was settling for a secure income, and this greatly unsettled him; it was the beginning of the end for Moses. He would die a slow death until for the next three decades.

Masonic business was booming, but Landis was ill and Sosman needed his “ace painter” back in the shops. Moses was known for his tremendous speed and ability to crank out work, but could he continue to do this amount of work while supervising all aspects of construction?

Portraits of Joseph S. Sosman (left) and Perry Landis (right) on company stationary in 1894. From the collection of Gary Musante, posted to FB group Archiving Technical Theater History

To be continued…

Tales from a Scenic Artist and Scholar. Part 455 – Moses & Hamilton in 1903

Part 455: Moses & Hamilton in 1903

1903 advertisement for Moses & Hamilton from Julius Cahn’s Official Theatrical Guide, 1903-1904 season.

In 1903, Moses & Hamilton advertised in Julius Cahn’s Official Theatrical Guide. Cahn’s was one of many guides that described the interiors and technical specifications of potential venues for touring shows. These publications were compiled as a resource for touring companies, assisting them in the selection of appropriate performance venues for their theatrical productions. Many of the technical specifications presented a basic overview of the auditorium and stage house. In addition, necessary travel information, such a local hotels, print shops to publish playbills and posters, as well as the on site theater staff were detailed in the guide.

Moses & Hamilton are credited as the scenic artists for the Broadway Theatre in New York, yet they also had the use of paint frames at two other theaters. Thomas G. Moses was credited with stock scenery at the Loring Opera House in Riverside, California; the Marengo Opera House in Marengo, Illinois; the Columbia Theatre in Bath, Maine; Steinberg’s Grand Opera in Traverse, Michigan; Forbush Hall in Groveton, New Hampshire; Eagle Opera House in Petersburg, New York; Sales Opera House in Cambridge Springs, Pennsylvania; the Academy of Music in Richmond, Virginia; and the Tacoma Theatre, Tacoma, Washington, by 1903.

Moses wrote, “We started the New Year [1903] with more work than last year.   We did among the many shows, “The Ramblers,” “Reaping the Whirlwind,” “As you like it,” “Lost in the Desert,” No. 1 and No. 2, “That’s All,” “Scout’s Revenge,” “Wayward Son,” “Mazeppa,” “The Night Before Christmas,” “Peg Woffington,” “The Red Café,” and “Old Sleuth.”

Moses and Hamilton were also venturing into a variety of large outdoor spectacles, adding these projects to their ever growing list of standard commercial productions and stock scenery installations. In 1903, they were creating a variety of settings for Fred Thompson at Luna Park. Of this experience, Moses wrote, “I had a big show of ‘Fire and Flames,’ a very effective amusement park show. Real fire, real engines and an awful mob of street vendors and loafers. A lot of good comedy and it did good business. We did several other small shows at Luna Park… Luna Park itself proved to be a money getter, and helped to increase the attendance at the Island; better car service was installed to New York and with the steam boats there were facilities on going and coming, enjoyed by everyone.”

These early experiences were exciting and suggested an ever-increasing profit margin. Thompson made it all look so simple, and these new projects promised huge potential, as well as the subsequent expansion of Moses & Hamilton.

During the early spring of 1903, they also started creating the “Streets of Delhi,” a big out-door spectacle, that cost close to $75,000.00. Moses recorded that they had twenty-nine elephants to train and a hundred horses. Furthermore, three hundred people were the company. Of the spectacle, Moses wrote, “I am sorry to say the show was a failure.”

Regardless of this failure, Hamilton was anxious to get into the amusement business, so Moses & Hamilton invested $3,000.00 in 1903 for “The Devil, The Man over the Maid” (today’s equivalent of $81,672 USD). Moses commented, “It was a bit taken from Faust. We had good scenery and lighting effects and many novelties were introduced. One day’s receipts was $400.00 and it all looked good to us, but a rainy spell set in an no one did business on the island.” Their gross receipts were only $9,000.00, instead of the expected $12,000.00. They started with a cast of five people in the show and ended up with twenty-three. Moses recalled that Hamilton took the advice of every old showman on the Island, but none of the suggestions proved to be of any use.

This unfortunate turn of events prompted the two to sell the attraction at the close of the season. When all was said and done, Moses & Hamilton only netted $1,000.00 for all of their effort. Although, better than a total loss, it still convinced the pair that Hamilton was not cut out to be a showman and the game of outdoor spectacles was too risky to play.

I think that Moses didn’t want to risk everything, as he was 47 years old and had worked so hard to enjoy a moderate level of financial success and security. He was working his tail off in 1903, producing stock scenery, touring theatre shows, and outdoor amusements. Yet he remained the prime talent in the studio and was leading the painting of most projects. The amount of work that was completed in 1903 by Moses & Hamilton seems almost unreal to me.

The two would soon part; Moses would return to the secure paycheck of the Sosman & Landis studio, while Hamilton would continue with non-traditional theatre and work in the East for another decade.  Hamilton would become associated with the New York Painting Studio, the eastern affiliate of Sosman & Landis run by David Hunt. Hamilton would eventually specialize in massive spectacles for the Ancient Arabic Order of the Nobles of the Mystic Shrine.

To be continued…

Tales from a Scenic Artist and Scholar. Part 427 – Thomas G. Moses at the 1901 Pan-American Exposition

Part 427: Thomas G. Moses at the 1901 Pan-American Exposition

Poster for the 1901 Pan-American Exposition in Buffalo, New York

Thomas G. Moses and his wife Ella were able to spend much more time together while living in New York. When the couple was in Chicago, Moses was constantly on the road while Ella and the children stayed in the city. Seldom were they able to spend time together as a family in any one location. In New York, there were opportunities to explore the region and go out on sketching trips. In 1901, Moses wrote, “Ella and I went to Buffalo for the exposition, and we certainly enjoyed ourselves for the short time we were allowed to see it all. We returned to New York by the way of Alpine, N.Y. and paid a visit to Ella’s cousin, Mrs. Hall. We enjoyed the country air for a week and good farm cooking.”

The 1901 Pan-American Exposition in Buffalo, New York

One of the reasons to attend the 1901 Pan-American Exposition was to see the scenery produced by Moses & Hamilton for “A Trip to the Moon.”

Advertisement for Fred Thompson’s “A Trip to the Moon” at the Pan-American Exposition

Earlier that year, they had painted the moving panorama that created the scenic illusion where the airship Luna left earth and flew to the moon. A souvenir album of the exhibition depicts the airship Luna’s departure from the Pan American Exposition fairgrounds, hovering over Niagara Falls before taking ascending to the Moon.

The airship Luna ascending and flying over Niagara Falls in “A Trip to the Moon” at the Pan-American Exposition.
A detail from the moving panorama in “A Trip to the Moon”
A detail from the moving panorama in “A Trip to the Moon”
A detail from the moving panorama in “A Trip to the Moon”

This same attraction would later be transferred to Steeplechase Park and then Luna Park, when the airship Luna II and Luna III would hove over Coney Island before departing for the Moon. It must have been delightful for Moses to share his accomplishment with the love of his life, while on a short respite from the grind at the studio.

The 350-acre site for 1901 Pan-American Exposition was in Buffalo, New York. The fair took place on the western edge of Delaware Park, extending from Delaware Avenue to Elmwood Avenue and northward to Great Arrow Avenue.

A map of the Pan-American Exposition fairgrounds in 1901

It was an international extravaganza from May 1 until November 2 that featured innovation in art and industry from countries throughout the western hemisphere. Twentieth-century optimism inspired the event, but it ended in tragedy with the assassination of President William McKinley on September 6, 1901. He was shot by Leon Czolgosz at the Temple of Music, dying eight days later from gangrene caused by the bullet wounds.

Panorama of the Pan-American Exposition with the Temple of Music on the far left.

When the fair ended, the contents of the World Fair grounds were sold to the Chicago House Wrecking Company for $92,000, and demolition of the buildings began during March 1902. The only exception was the New York State Building as it was designed to outlast the Exposition and became the Buffalo History Museum. The Museum’s holdings now include many of the records from the Pan-American Exposition Company. There is also a lovely website devoted to “Doing the Pan” at http://panam1901.org/midway/index.htm  It includes an article by Edward Hale Brush from June 17, 1901, “Pan-American’s Midway, Some of the Amusement Features for the Big Buffalo Exposition.” Here is a section of the article:

“When the Midway at the Pan-American was proposed, it was determined that it should be the very best of its kind and the greatest thing “that ever happened” if in treating of so light a theme one may be permitted to fall in to the language of the streets. From the beginning an effort was made to cull from the vast number of novel and attractive features offered those which would combine the elements of excitement and entertainment and at the same time impart the kind of educational influence which travel in foreign climes and among strange and unknown peoples is wont to confer.

There is a strange fascination in the Midway — in the seeming confusion, the grand medley of tongues, music, architecture and customs that one finds in this part of an Exposition and particularly such a Midway as that as the Pan-American is to be. The exhibitions of the Midway will be found on one street, which will have over a mile of frontage, and while in this way everything will be brought into close proximity for the convenience as well as amusement of the visitor the space covered by the various amusement features will be most extensive.

There will be a continuous throng of people passing down the main street of the Midway, and on either side of this street will be the dozens of different exhibitions, which will each and every one of them be a pretty good show in itself. Some of them will cost several hundred thousand dollars each for production.

It requires a great deal of inventive faculty — in fact, something quite approaching inspiration itself — to create such original exhibitions as many of these on the Pan-American Midway are to be. For instance, let me cite the story of how “A Trip to the Moon” came to, be suggested to the inventor of this Midway feature, Mr. Frederic Thompson.

One day Mr. Thompson was studying on how to create some new and startling effects for the “Darkness and Dawn” concession, in which he is also interested and in which is a representation of Dante’s “Inferno” revised and brought up to date. Throwing himself upon a couch in his office and gazing dreamily through half closed eyes at the circles of smoke from his pipe, he was seeking a solution to the problem how to carry his passengers over a deep and almost bottomless gulch he had created in the very heart of the infernal regions. Suddenly he hit upon a grand idea. Starting from his couch, he exclaimed: “I have it! But this will never do for ‘Darkness and Dawn.’ I’ll make it ‘A Trip to the Moon.'”

Thus was born the idea which resulted in the construction of the large building one sees among the first on entering the Midway and which is called “A Trip to the Moon.” It contains within it some of the most weird and mysterious illusions one could find in traveling the whole world around. Mr. Thompson will carry his visitors to the Moon by the airship Luna. The scientific principle which he has developed in planning this voyage is one which renders it possible to make the trip a very delightful as well as exciting experience.

Strange to say, Mr. Thompson conceived almost the identical ideas of the possibilities of interest in an underground City of the Moon which have been written up in story form by Mr. H. G. Wells in the Cosmopolitan and Strand magazines. Neither of these gentlemen is acquainted with the other nor could have obtained his ideas from the other, so that this merely furnishes another instance of great minds running in the same channel.

The magazine writer has carried his adventurers to the moon and caused them to discover its inhabitants underneath the surface of the earth’s satellite instead of on top. Mr. Thompson had done the same thing in “A Trip to the Moon,” which will present to Pan-American visitors far stranger sights than they ever dreamed of.”

The Pan-American Exposition, 1901

To be continued…

Tales from a Scenic Artist and Scholar. Part 424: Coney Island – “The Devil, Man and the Maid”

Copyright © 2018 by Wendy Waszut-Barrett
For additional installments, go to www.drypigment.net
Advertisement placed by Moses & Hamilton for their new attraction in the Brooklyn Daily Eagle, June 14 1903, page 56.
 
For over a year, Moses & Hamilton watched showmen rake in massive profits. Thomas G. Moses wrote, “Hamilton was anxious to get into the amusement business, so we invested $3,000.00 in a little stunt, which we called ‘The Devil, The Man and the Maid.’ It was a bit taken from Faust. We had good scenery and lighting effects and many novelties were introduced. One day’s receipts was $400.00 and it all looked good to us, but a rainy spell set in an no one did business on the island. Our gross receipts were $9,000.00. They should have been at least $12,000.00 to give us a good profit. We sold out at the close of the Coney Island season and had a $1,000.00 net, for all our work and trouble.”
 
Their attraction was located on Surf Avenue, opposite of the Culver Depot. Moses & Hamilton advertised in the Brooklyn Daily Eagle on June 14, 1903 (page 56). The advertisement promised, “A Refined Sensational Novelty for Men, Women and Children. Spectacular in All Its Effects. Most Interesting Show on the Island.”
 
Moses admitted that $1000 was better than a totals loss, but it convinced Hamilton that he was not cut out to be a showman.
 
Moses continued to describe the experience, writing, “We started with five people in the show and wound up with twenty-three. Hamilton took the advice of every old showman on the Island, nothing they suggested proved to be of any use. Luna Park itself proved to be a money getter, and helped to increase the attendance at the Island; better car service was installed to New York and with the steam boats there were facilities on going and coming, enjoyed by everyone.” I discovered that Mose & Hamilton sold the show to Messrs. Kern and Grim. It was next used for the St. Louis Exposition in 1904.
 
In 1905, the Allentown Morning Call (20 Sept 1905, page 1) reported that the amusement “The Devil, The Man and The Maid” had originated on Luna Park was part of the novelties for the Pike at the Allentown Fair. It was one of three attractions, along with “Around the World” and “Siberia.” Messrs. Kern and Grim has also exhibited “The Devil, The Man and The Maid” at the 1904 St. Louis Exposition. The newspaper article reported, “This is one of the most successful illusion shows ever brought to this city.
 
On entering, one sees a young lady hypnotized in full view of the audience, and caused to float, unsupported, in the air, all this in a brilliantly lighted room. Later, the same young lady is securely bound by some one from the audience, securely sewn up in a bag, and placed in a large trunk, which is, in turn, is tied up and locked in such a manner that any escape seems impossible. This is then placed in a cabinet, and the trunk dragged out a minute later by members of the audience, and opened, only to find that the woman has disappeared and a man substituted.
 
From this room, one is taken into the side theatre, without any further price of admission, and here a lady or gentleman is taken from the audience, and in full view of the audience, transformed from rosy health to a grinning skeleton, and then in turn, returned to natural state. The same person is introduced to persons appearing on the stage, and when attempting to touch them finds that they disappear at will. This show is one of the most realistic performances and aggregation of the most astounding feats ever shown here.”
 
The effect with the skeleton was the scenic illusion called “Pepper’s Ghost.” This is the same effect that Moses would create while working for Sosman & Landis when designing for fraternal theaters. It was successfully used in the Scottish Rite’s thirtieth degree catacombs scene where a man “from the audience,” or exemplar for the degree, turned into a skeleton on stage.
 
To be continued…

Tales from a Scenic Artist and Scholar. Part 423 – Coney Island – “Fire and Flames”

Part 423: Coney Island – “Fire and Flames”

Besides “Trip to the Moon,” “20,000 Leagues Under the Sea,” and “The War of Worlds,” Moses & Hamilton produced several smaller attractions at Luna Park. Thomas G. Moses recalled, “At Luna Park I had a big show of ‘Fire and Flames,’ a very effective amusement park show. Real fire, real engines and an awful mob of street vendors and loafers. A lot of good comedy and it did good business.”

Thomas G. Moses and William F. Hamilton helped create the spectacle “Fire and Flames” for Fred Thompson at Luna Park in 1903.

The attraction that Moses referred to involved the burning of a four-story brick building over the space of a city block. In 1903, the New York Times described this upcoming attraction at Luna Park, reporting that the setting for “Fire and Flames” was to depict “the greater part of Manhattan Island below Forty-fifth Street, with millions of lights in the tall buildings” (New York Times, 28 Sept 1903, page 7). The article continued, “A hotel is to catch fire, when all the paraphernalia of the Fire Department, the ambulances, and police reserves are to be exhibited.”

Detail of a scene from “Fire and Flames” at Luna Park.

The Peninsular Club Public Opinion journal advertised “Fire and Flames” as “the most realistic and stirring of all the shows.” The article explained, “Hundreds of supers take part in this, with many horses, cabs, wagons, several real trolley cars, fire engines, hook and ladder outfit, life net and water tower. The street scene is so life-like that it doesn’t seem like a show at all, and the flames bursting from the house-windows, the people at the windows screaming for help, the firemen scaling the walls with their ladders to bring down some, while others leap into the life-net, are all so terribly real that the audience feels that it has assisted at a bona-fide holocaust. The heat and ashes from the flames are sufficiently genuine to give all the thrills an ordinary mortal requires” (The Peninsular Club Public Opinion, August 12, 1905, Vol. XXXIX, No. 7, page 200).

Henry W. McAdam

In 1904, the former chief instructor of the New York City Fire Department, Henry W. McAdam, left his position after twenty-one years to become the director in charge of Luna Park’s “Fire and Flames” (Fire and Water Engineering, Vol. 37, 1905, page 248). McAdam was one of sixty fire fighters cast in three engine companies employed to work for Thompson for this one spectacle. The actual burning of the block involved four hundred people (Broadcast Weekly, page 7).

Moses recalled, “It was so popular that a similar attraction called ‘Fighting the Flames’ immediately appeared at “Dreamland,” the nearby amusement park also on Coney Island. Extant photographs documenting the two shows reveal almost identical spectacles.

“Fighting the Flames” at Dreamland.
“Fighting the Flames” at Dreamland.
Detail of painted backdrop next to three-dimensional building for “Fighting the Flames” at Dreamland.
Detail of painted backdrop next to three-dimensional building for “Fighting the Flames” at Dreamland.
Detail of painted backdrop next to three-dimensional building for “Fighting the Flames” at Dreamland.

Amusement park attractions, such as “Fire and Flames,” inspired early filmmakers to record the excitement and action of the spectacle. They left small snippets of popular culture that we are able to still explore when studying the past. Thomas Edison made a short movie depicting the 1904 “Fire and Flames” attraction at Coney Island, giving us a glimpse at the scene Moses describes above. Here is a link to the short film that Moses helped create for Luna Park: https://vimeo.com/165556307

I noticed something wile watching the film of “Fire and Flames;” the scenery is identical the “Fighting the Flames” as depicted in postcard s and photographs.  “Fire and Flames” used a much bigger set.  I wonder the film was incorrectly labeled at time of production since both attractions were filmed at the same time.

Postcard depicting the Dreamland attraction “Fighting the Flames”

Similarly, the competing attraction “Fighting the Flames” was also filmed and is available to view: https://www.youtube.com/watch?v=uJylhIhtrlA

To be continued…

Tales from a Scenic Artist and Scholar. Part 422 – Coney Island – Thomas G. Moses and “The War of Worlds”

Part 422: Coney Island – Thomas G. Moses and “The War of Worlds”

Postcard depicting the entrance of Luna Park

Amusement park attractions with massive spectacles provided a unique opportunity; new technology was integrated into established and successful scenic illusions. There were ample opportunities to experiment with visual spectacle. In some cases, already successful endeavors were tweaked, or revamped for even greater appeal. Luna Park showcased the work of many artisans, including the scenic art of Moses & Hamilton.

“A Trip to the Moon,” near the entrance of Luna Park.

Nearest the main entrance was Luna’s premiere attraction, “A Trip to the Moon.” The attraction was transported from Steeple Chase Park to Luna Park in 1902, then renovated and placed in a new building at the expense of $52,000. The new airship, Luna III, was also enlarged to accommodate more passengers. The show now ascended over a panorama of Coney Island, flying over Manhattan’s skyscrapers before continuing its journey to the moon, after rising into the clouds. Another change was that visitor’s would enter a moon dragon’s mouth, allowing them to walk into its stomach as the floor rocked to and fro as though alive. Descending to the dragon’s tail, visitor’s returned to earth, exiting safely on the streets of Luna Park.

Exterior of the building where the “War of Worlds” spectacle was located at Luna Park.

The building next to “A Trip to the Moon” was “War of the Worlds” and it resembled a monster submarine boat. The interior of the building depicted a small-scale version of Fort Hamilton and the New York Bay. This scenic spectacle depicted a naval attack on New York Harbor by foreign enemy invaders.

Painted scenery placed at the entrance of the “War of Worlds” show.

Moses and Hamilton also were hired by Fred Thompson to paint the scenery and engineer some of the scenic effects for “The War of Worlds” at Luna Park. For their services, they received $2,900.00. Moses noted that their final profit from Thompson’s project was $2,200.00, as they painted it in less that one half the time they thought it would take. Moses wrote, “It was all painted in oil as the scenes all worked through a tank of water. The attraction included battleships that were large enough to hold the “good-sized boy” who operated them during in battle scenes. Moses recalled this “big hit,” but one having “too much powder and noise.”

The audience was located in one of the batteries guarding New York Harbor, and watched forty ships sail toward Manhattan. The enemy fleet represented the combined navies of Germany, Britain, France and Spain. The ships appeared along a distant horizon, and slowly approached the audience, who were seated in one of Fort Hamilton’s turrets. As the enemy approached, battleships and destroyers fired their guns. An enormous shell blew up one of Fort Hamilton’s bastions. Then an enemy ship was blown into splinters.  As the battle raged, the fort’s mighty guns shook the ground. Fortunately, Admiral Dewey’s American fleet sank the all of the foreign ship, before the enemy was able to lay siege to the city.

Historical accounts of the spectacle record that the show used a combination of electrically controlled models and small actors maneuvering the larger ships. The painted background by Moses & Hamilton was a huge canvas that depicted the harbor and Statue of Liberty.

Admission to every one of Luna’s attractions would cost just under two dollars. “A Trip to the Moon,” “War of the Worlds,” “20,000 Leagues Under the Sea,” Hagenbeck’s Trained Animals and the Infant Incubators were the most expensive attractions, priced at 25 cents each, today’s equivalent of $6.75. Dime attractions included “Shoot the Chutes,” “Wormwood’s Monkey Theater,” the Gondola Launches and the Japanese and Chinese Theaters. Rides on the miniature railroad called the Midnight Express or the Razzle Dazzle cost only a nickel.

To be continued…

Tales from a Scenic Artist and Scholar. Part 421 – Coney Island – Thomas G. Moses and “20,000 Leagues Under the Sea”

Part 421: Coney Island – Thomas G. Moses and “20,000 Leagues Under the Sea”

A postcard depicting the entrance of Thompson and Dundy’s Luna Park on Coney Island.

In 1902, Thomas G. Moses recorded that Fred Thompson was building Luna Park, opposite Dreamland and Steeple Chase Park on Coney Island. Moses & Hamilton would paint several projects for Thompson at Luna Park.

Thompson and Dundy’s “Trip to the Moon” at Luna Park. This attraction was moved from Steeplechase Park in 1902 to be the premiere attraction at the new Luna Park.

Thompson and Dundy’s “A Trip to the Moon” was extremely successful at Steeplechase Park during 1901; over 850,000 people took a voyage on the airship Luna. Even though much of the summer was cold and rainy, the attraction greatly contributed to the overall success of Steeplechase Park. In fact, Steeplechase was the only park to turn a profit that summer. At the end of the season, however, the amusement park’s owner, George Tilyou, decided to increase his profits for the next season, offering Thompson and Dundy 40% of their profits instead of the customary 60%. Thompson and Dundy decided to take their attraction elsewhere and start their own park. They leased the nearby Sea Lion Park and an adjacent parcel of land on the seaward side, planning to build an new 22-acre park.

Luna Park at night

Luna Park opened during the spring of 1903, with a staggering price of $700,000 to construct. The grand opening for Luna Park was scheduled for May 16. For the dedication, 250,000 electric lights were switched on at 8PM and a five-lane gate opened to a stream of visitors. In two hours time, attendance had reached over 60,000 visitors, signaling Thomson and Dundy’s success. By mid-summer, all of their loans were repaid while the profits continued to roll in. Those who had helped out that first summer, struggling alongside Thompson and Dundy, were rewarded. For example, the head of publicity who had worked the entire first summer on a percentage basis with no salary, received a huge bonus. At the close of the season, Thompson and Dundy paid him $116,000.

Luna Park was named to honor Thompson & Dundy’s main attraction – “A Trip to the Moon.” In addition to this featured ride, Thompson designed two other massive attractions – “20,000 Leagues Under the Sea” and “The War of Worlds.” Although they were not ready for the opening, visitors came to the park in droves. Moses & Hamilton were hires to create the scenic illusion for both of these new rides.

A postcard depicting the ride at Luna Park – “20,000 Leagues Under the Sea.”

In his typed manuscript, Moses wrote, “Our first big job for ‘Luna Park’ was ‘20,000 Leagues Under the Sea.’ It was a very unique show and kept us busy for several months. We had a real submarine boat in front of the show that actually sank with the passengers and was totally submerged. The passengers were then taken out of the boat through a passageway into another boat, a duplicate of the one they first entered. Then, the effect of under the sea was sprung on them and it worked perfectly. The illusion was very convincing.” The total cost to create this illusion was approximately $180,000.

A submarine took passengers on a realistic underwater journey to the North Pole, very much in the same way that the Luna airship took riders to the moon. The ride was in a building that covered 65,000 square feet. The entrance alone was 125 feet wide by 70 feet high, and 150 feet deep.  Between 100 and 200 riders walked down a ramp and boarded a Holland-class submarine replica. They sat sit facing large portholes that presented a view of the ocean around them on the journey. After the hatch was latched shut, the submarine submerged under water in a 24-foot-deep pool.

Moses & Hamilton painted a panorama purportedly measuring 3 ½ miles long, depicting the underwater voyage from the Indian Sea to the North Sea. The canvas that was allegedly held on twenty-four spools with various underwater compositions depicting seaweed, coral reefs, schools of fish, sharks, sea monsters, a mermaid, and even the shipwreck of the Flying Dutchman.

The air inside the Nautilus submarine was cooled as the passengers traveled closer to the North Pole.  It was an exciting journey as the submarine narrowly missed colliding with a ship passing overhead, and later struck then an iceberg when ascending to the surface.

At the North Pole, passengers exited the vessel and were greeted with a blast of cold Arctic air. Eskimos in fur skins emerged from their igloos, eager to meet the new arrivals. Real seals and polar bears also cooled themselves on nearby icebergs. Passengers were encouraged to take and ice chips as a temporary memento on each hot summer day. Before boarding the Nautilus for their return home, visitors were treated to a spectacular view of the Aurora Borealis in the night sky.

Entrance to “20,000 Leagues Under the Sea” (left).

To be continued…

Tales from a Scenic Artist and Scholar. Part 420: Coney Island – Thomas G. Moses and “A Trip to the Moon”

Part 420: Coney Island – Thomas G. Moses and “A Trip to the Moon”

In many situations recorded throughout Thomas G. Moses’ memoirs, things never quite go according to plan. When Moses moved his family to New York, his stable employment with Henry W. Savage evaporated at the end of the season; his work for Savage ceased when the Castle Square Opera Company left the American Theatre. Similarly, his work for Henry Greenwall was also short-lived as the Greenwall Company also left the American Theatre. Moses & Hamilton began designing settings for other Broadway venues between 1900 and 1904.

Moses & Hamilton’s Broadway designs include “Under the Southern Skies” (Theatre Republic, Nov. 12, 1901 to Jan. 1902), “In Dahomey” (New York Theatre, Feb. 18, 1903 to April 4, 1903, with a return to the Grand Opera House from August to September, 1904), “The Medal and the Maid” (Broadway Theatre, Jan. 11, 1904 to Feb. 20, 1904, Grand Opera House, March 1904), “The Pit” (Lyric Theatre, Feb. 10, 1904, to April 1904), and “Girls Will Be Girls” (Haverly’s 14th Street Theatre, Aug. 27, 1904 to Sept. 3, 1904)

It was Hamilton who prompted Moses to try his hand at the amusement business on Coney Island. Both scenic artists were immediately caught up in the excitement of amusement park profits. In 1901, Moses wrote, “We started the year on the jump. In addition to the weekly grind of getting out the Stock Company’s work, we had the contract for the “Trip to the Moon,” a big amusement park novelty owned by Thompson and Dundy.”

The midway at the 1901 Pan-American Exposition, with the “Trip to the Moon” ride pictured right.
Entrance to the “Trip to the Moon” at the 1901 World Fair

Thompson erected a 40,000-square-foot building that was 18 feet high to house the attraction at an expense of $84,000, for the 1901 Pan-American Exposition. Every half hour thirty passengers boarded “Thompson’s Aerial Navigation Company” spaceship “Luna.” It took twenty employees to operate the ride, with an addition to 200 actors to animate the journey.

Pass to ride “A Trip to the Moon”

At the sound of a gong and the rattle of an anchor chain, the passengers began their journey into space. The spaceship included enormous red canvas wings that moved with system of pulleys, flapping like a bird.

The airship Luna

The vessel rocked from side to side, before rising into the sky. Hidden fans blew on the passengers who sat in steam chairs, creating the sensation of being airborne as a series of moving panoramas provided the scenic illusion of passing clouds; the city of Buffalo (a model with blinking lights) vanished in the distance, and eventually the entire earth disappeared from view. The illusion was enhanced with lighting and sound effects. This ride is reported to be the first electrically powered mechanical “dark ride.” Thompson even patented his creation (US725,509).

Fred Thompson’s patent for the airship Luna

As passengers exited the spaceship, they were greeted by Selenites – sixty little people were employed to guide them through a maze featuring “crystallized mineral wonders” on their way to the “City of the Moon.”

Selenites pictured in the “Trip to the Moon” ride.
Actors performing during the amusement ride, “Trip to the Moon”
One of the moon monsters in “Trip to the Moon”
The Palace of the Moon King in “Trip to the Moon”

At the end of the experience was a souvenir shop, with samples of green cheese and “mooncraft demonstrations.” The passengers were then admitted to the palace of the “Man in the Moon,” as well as a spectacular stage show. Sadly, they returned to earth by way of a simple rope ladder.

The Palace of the Moon stage show at the end of the “Trip to the Moon” ride
A souvenir from “A Trip to the Moon”

This amusement was wildly successful at the 1901 Pan-American Exposition in Buffalo, New York. Tickets were US$0.50 at the time, twice the price of most other attractions at the exposition. Over 400,000 experienced “A Trip to the Moon” before it closed on November 2, 1901.

The 1901 “Trip to the Moon” amusement ride was preceded by Jules Verne’s 1865 novel “From the Earth to the Moon” and the 1877 four-act opera “A Trip to the Moon,” with music by Jacques Offenbach. In 1893, a play based on Verne’s classic novel appeared at New York’s Booth Theater; it was followed by a music and dance number, “A Trip to Mars” that was performed by a company of “Lilliputians.” A movie also followed the success of the 1901 World’s Fair. During May 1902, filming started for “Le voyage dans la lune” (A Trip to the Moon) by Georges Méliès. By September 1, 1902, the film was released in Paris and then New York City.

When the Pan-American Exposition ended, Fred Thompson and Elmer “Skip” Dundy placed their “Trip to the Moon” amusement in Steeple Chase Park on Coney Island, experiencing a wildly successful season during 1902. At the end of the season, they immediately began planning their own amusement park, leasing Paul Boyton’s Sea Lion Park. Their sixteen-acre park soon expanded to a twenty-two acre park, after acquiring some more adjoining land. Advertising that the new park had cost one million dollars to construct, it opened on May 16, 1903. At eight o’clock on the evening of the first day, 250,000 lights illuminated their venture – Luna Park – outlining the buildings and creating a magical land.

 

To be continued…