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Tales from a Scenic Artist and Scholar. Part 1081 – The Majestic Theatre of Dallas, 1921

In 1921, Thomas G. Moses wrote, “Mitchell of Mitchell and Halbach has engaged my services for Dallas, Texas, for the new Majestic Theatre.”

To clarify, a well-known interior decorating firm subcontracted some of the work for the new Majestic Theatre in Dallas to Thomas G. Moses, representing Sosman & Landis. Since the establishment of Soman & Landis, the firm delivered stage scenery and painted décor for a variety of venues. This does not mean that Moses was credited for any of the Majestic Theatre painting as a subcontractor.

Since the late nineteenth century, Mitchell and Halbach were well known interior decorators and furnishers, located at 1715 S. Michigan Ave. in Chicago, Illinois. In 1921 they advertised as “specialists in high class interior decorations and furnishings for public and private buildings. Moses had even hired Mitchell & Halbach to decorate the rooms in his own home.

Later in 1921 Moses specified his contribution to the Majestic Theatre in Dallas, writing, “I was successful with the asbestos curtain, and then went on to the wall decorations, which were very interesting and finally the playroom which was doubly interesting.” Moses remained in the south for nine weeks, working on the Majestic Theatre, Dallas Shrine scenery, and negotiating future contracts with the Scottish Rite in Little Rock, Arkansas.

Asbestos curtain painted by Thomas G. Moses, representing Sosman & Landis, that was subcontracted by Mitchell & Halback for the Majestic Theatre in Dallas, Texas, 1921.

Moses was accompanied by his wife Ella [Madam] when they headed south that February, writing, “On the 15^th I started for Dallas, where I arrived the next day, late in the afternoon. I was pleased to get this work as it was away from the extreme cold weather and a novel adventure for the Madam and myself.”

Later that spring, Moses wrote, “Made a side trip to Little Rock to settle on the Scottish Rite Temple. I hope to be able to close the contract very soon. I enjoyed the trip as I saw some very interesting old buildings. On my return to Dallas, it didn’t take me long to complete the work.

Of Moses’ Majestic Theatre painting, advertisements announced, “In the vast auditorium that seats 3,000, a Roman Garden has been reproduced in detail. Overhead a sunset sinks to rest, sending the flaming amber tinted farewell to a sky that heralds the night with its millions of twinkling stars. One every side, seen over flower-covered walls, is a vision of ‘Gods Out-of-Doors, cloud-kissed hills with dormant Vesuvius rising on the distance to greet them” (Corsica Daily Sun, 1 April 1921, page 10).

Dallas Majestic Theatre advertisement published in the “Corsicana Sun,” 1 April 1921, page 10.

The Majestic Theatre in Dallas opened on April 11, 1921. It was advertised as the “New 2 Million Dollar Peak on the Dallas Sky-line” (Corsicana Daily Sun, 1 April 1921, page 10). This was the flagship of Karl St. John Hoblitzelle’s Interstate Amusement Company chain of theaters. Replacing Hoblitzelle’s previous Majestic Theatre from 1905 that burned to the ground in 1916. Located at the corner of Commerce and St. Paul streets, the five-story building boasted 20,000 square feet and was also home to business offices for Hoblitzelle. The Renaissance Revival structure was designed by John Eberson.” Later in 1921, Moses would write, “Did two watercolors for Mr. Hoblitzelle, which I trust will be pleasing to him and his wife.” Moses frequently gifted fine art paintings to his theatre clients. It was a personal thank you for the work and added credibility to the artistic works for the stage.

Dallas Majestic Theatre advertisement published in the “Dallas Express,” 8 Oct 1921, page 7.

On October 13, 1921, the “Corsicana Daily Sun” reported, “When Fair visitors go to Dallas this year there will be one place they will all want to go – The New Majestic of Dallas, For to come to Dallas and fail to see this palatial show house would be like going to Rome and forgetting to visit the Vatican. The New Majestic of Dallas is conceded to be the peer of all playhouses in the world for it possesses a Majesticland. A playground that is all of 90 feet long and 50 wide- containing all manner of toys, animals, merry go rounds, slides, etc. Mary Garden the famous diva of the Chicago Symphony Opera Co. declared that even she – in her plans and ambitions for an ideal playhouse never dreamed of such innovation and theatredom as Majesticland. But Majesticland is the only one of the many perfect details of this beautiful theatre. Throughout it is an example of the highest art. Patterned after the beautiful decorations of Louis Sixteenth it stands alone in its simple elegance of beauty n in the entire southwest” (page 10).

Advertisements stated, “The ancients never thought of going to Rome without visiting the Coliseum. No one thinks of going to Paris without visiting the Louvre. No one thinks of going to Washington, D.C. without seeing the Capitol Building and White House. Correspondingly – on one thinks of going to Dallas without visiting the New Majestic Theatre – the Greatest Amusement Institution in America” (Dallas Express, 8 Oct. 1921, page 7).

The “Scenic Artists” column in “The Billboard” that year reported, “Thos. G. Moses, art director for the Sosman & Landis Studios, is at Dallas, Tex., painting the new curtain and mural gardens in the new Majestic Theater now under construction. Mr. Moses states that this new Dallas House is one of the most wonderful in the country, having a number of unique features that make it interesting.” This article was clipped by Moses and placed in his scrapbook. There is no exact date or page number.

To be continued…

Tales from a Scenic Artist and Scholar. Part 563 – Thomas G. Moses’ Oak Park Studio

Part 563: Thomas G. Moses’ Oak Park Studio

At the beginning of 1907, Thomas G. Moses wrote, “I started right by painting all of New Years day on several oil paintings. My new studio on the third floor is certainly the right thing. I have more than made the cost from work done in the studio.”

Thomas G. Moses in his third floor studio. Oak Park, Illinois.

Moses’ third-floor studio was in the same house that he and Ella purchased on May 1, 1893. This coincided with the opening of the Columbian Exposition; projects leading up to the world fair funded the Moses’ ability to look for a home in the Oak Park area. In 1892, Moses’ work turned a $5,000 profit, today’s equivalent of $130,000. The couple eventually selected a one-year-old house in Oak Park, Illinois. Moses recorded that their new home had “very fine wood-work, a large stable, driveway, and a 60 x 178 foot lot.” They bought the house for $8,575.00, today’s equivalent of $222,238.22. Moses also had a perfect spot for a home studio with plenty of light and away tucked away on the third floor.

Moses had always kept a studio in their previous homes, justified by the income he brought in from any extra work. In 1885 he wrote, “I had the front room nicely decorated by Mitchell and Halbach and I more than enjoyed the little studio. With the extra work from the outside, it paid me to keep the room for a studio.” Similarly in 1907 he wrote, “My new studio on he third floor is certainly the right thing. I have more than made the cost from work done in the studio.” By 1913, he commented, “I had over three hundred pictures in the studio.”

The third floor studio in his Oak Park home was his escape. It was located high above the bustle of daily household activities, offering a peaceful space to work hone his artistic skills, remember past sketching trips and plan for the future. The house was always full of people; first there were the children, and then later grandchildren. Their youngest Thomas “Rupert” Moses followed his father into the theatrical trade, with his family lodging with them in both Chicago and California. While Rupert, his wife, and their three daughters lived with Tom and Ella, there was the rule to not disturb grandfather while he was painting in his studio.

Granddaughter Marilyn fondly remembered her grandfather’s studio in a an article “My Grandfather: Artist Thomas G. Moses.” Her reminisces were shared with me by a great-grandson in 2017. Marilyn wrote, “Grandfather had a studio on the third floor of his house. He spent most of his time up there painting…Grandmother tried to ‘protect’ Grandfather from his grandchildren or maybe it was his working time which was important. I didn’t realize the reasons behind the rules. I would go up to the studio to watch. It was quite exciting to see the sets develop. Grandfather taught me how to make furniture out of cardboard and put me to work. I made tables, chairs and lounges.”

To be continued…

Tales from a Scenic Artist and Scholar. Part 213 – Mitchell & Halbach, Fresco Artists

After the West Virginia sketching trip in 1885, Thomas G. Moses found himself quite busy with both work and study. He remained at Sosman & Landis Studio, did some extra work at the Lyceum Theatre, and even joined a class as Crossman’s Studio to study figure drawing. Despite his busy schedule, Moses also managed to complete a few watercolors for a collector named Fanning. For these commissions he received the “magnificent sum” of $100.00 per dozen, averaging four pictures a week; each was 14 x 22. Fanning wanted Moses to go to New York City and do nothing but paint woodland scenes, but he had to refuse. Work was too plentiful in Chicago and he had the responsibility of a home and family there. He wrote, “I was ambitious to do something besides a scene painter, to leave something besides a name, which is about all a scene painter leaves as his scenic work is soon painted out.”

That year Moses also created some perspective interiors for the decorating firm of Mitchel & Halbach. He started when the company opened under the direction of Otto W. Mitchel and J. Fred A. Halbach.

Mitchel & Halbach was a Chicago theatrical decorator firm. Like P. M. Almini and Otto Jevne who preceded them, both of the founders advertised as fresco artists, working all over the country in state house, theaters and private residences. Otto W. Mitchel was a decorator and furnisher born in Vesbeck, near Hanover, Germany on October 8, 1853. He arrived in Chicago by 1873 and he immediately began studying studied Fred M. Atwood. In 1880, Mitchel married Edith Geiger in 1880 and had a son, Louis. By 1885, he engaged in a decorating and furnishing business with J. Fred A. Halbach, forming Mitchel and Halbach. The company incorporated as Mitchel & Halbach Co., on April 13, 1908. Company offices where initially located at 195 Wabash Ave in 1887, 264 Michigan Ave. in 1905 and at 718 S. Michigan Ave. in 1911, and 1715 S. Michigan Ave. in 1922. Mitchel was a Mason, Republican, and member of the Chicago Athletic Club.

Fred A. Halbach was born in Peru, Indiana, on December 25, 1856. He began his artistic career with the firm of William Cheney in Toledo from 1871-1877. In 1877, he moved to Chicago where he continued to develop his skills as a decorator. In 1880, he moved to New York where he was employed as a designer and decorator at Pottier & Stymus, a prominent American furniture and design firm. They made furniture in Neo-Greco, Renaissance Revival, Egyptian Revival, and Modern Gothic Styles, employing 700 men and 50 women by 1872.

By 1885, Halbach had returned to Chicago where he met Mitchel. Halbach was a Republican and member of the Royal Arcanum, Royal League, Union League, Athletic Club, and the O’Klok Klub.

Mitchel & Halbach interior decoration for Spark’s New Theatre in Fort Smith, Arkansas.

Mitchel & Halbach added the finishing touches to theatrical, commercial, and residential interiors, specializing in hand-painted frescoes, glazed and stenciled canvas-on-plaster wall coverings, stained glass work, and other decorative painting.

Mitchel & Halbach decorated the historic Adams House in Deadwood, South Dakota.

By 1911, the firm was credited with decorations for over 300 theatres nationwide, including the New Majestic Theatre (Houston, TX), Empire Theatre (NYC), Broadway Theatre (NYC), American Theatre (NYC), Weber’s Music Hall (NYC), Chicago Opera House, Columbia Theatre (Chicago), Hooley’s Theatre (Chicago), New Orpheum (Los Angeles, CA), New Orpheum (Salt Lake City), New Orpheum (New Orleans, LA), New Orpheum (Memphis, TN), New Orpheum (Denver, CO), and many other.

One of the more famous venues that they decorated was the 1911 (Sparks) New Theatre in Fort Smith, Arkansas. Interior decorations were a mixture of Beaux-Arts and Art Nouveau styles. The theatre was designed by the architectural firm Boller Brothers of Kansas City and intended as a live performance venue with a large fly space, an orchestra pit that seated up to twenty musicians and an auditorium that seated 1,200 people on the main floor, two balconies, and two sets of boxes. In 1929, $20,000 was spent to purchase equipment to show “talking movies” and the venue changed with the times. By the 1930s the space was remodeled in the Art Moderne style. The New Theatre was the only theatre in Fort Smith that would admit African Americans. The upper balcony was reserved for African American patrons during the days of racial segregation.

George Sparks had been a wealthy Fort Smith businessman who had been impressed by a 1903 performance at the New Amsterdam Theatre in New York. After returning to his hometown, he decided to build a similar theatre. Unfortunately, Sparks died in a shipwreck off the California coat in 1907. However, his estate left enough money in his will to build both a theatre and hospital in Fort Smith by 1911.

Exterior sign on Spark’s New Theatre in Fort Smith, Arkansas.

To be continued…