Part 509: The Orpheum in Salt Lake City
In 1905, Thomas G. Moses wrote that he worked for the new Orpheum theatre in Salt Lake, Utah. “The Salt Lake Telegram” reported that the new Orpheum Theater would open on Christmas day (5 Dec 1905, page 4). The theater did open on its targeted date, but it was a last minute rush. The newspaper noted, “With a few gilded trimmings and with walls and ceilings yet untouched by the hands of the decorator, the New Orpheum theater made its bid for public favor last night. Manager Bristes [sic] promised to have the home of vaudeville open Christmas night and he did, despite discouraging delays from one source and another” (26 December 1905, page 5).
“The Salt Lake Telegram” explained a few of the delays, “The same mystery that surrounds the consignment of opera chairs also enveloped the two carloads of scenery that were shipped west from Chicago some days ago. Yesterday, word was received that the drop curtain and scenery had been located and would arrive from Denver not later than tomorrow morning, all of which lifts a great load from the mind of manager J. F. Bistes” (16 Dec. 1905, page 4). Misplacing two carloads of Sosman & Landis scenery must have been a nightmare scenario on the studio’s end too. The grand opening was December 25, and it still had to be installed at the venue. On Monday, December 17, two carloads of scenery and a drop curtain were unloaded and placed into position (The Salt Lake Telegram, 17 Dec. 1905, page 26).
The building, located on State and Olive Streets, was a three-story brick structure, reportedly costing $80,000 (Salt Lake Telegram, 30 Nov. 1905, page 9). The design by architect C. M. Neuhausen was advertised as “Modern in Construction” (The Salt Lake Telegram, 5 Dec. 1905, page 5). Excavation commenced during April and the building was ready for some interior work by September. The general color of the interior was green, white and gold with French plush hangings for the loges and draperies of rich red, decorated with gold arabesque designs. The seating capacity was 1300 with 705 seats on the first floor and 610 in the balcony, besides the seating in the boxes. There were hardwood opera chairs in the balcony and red leather “recliners” for the parquet levels. The seven exits were constructed so that the slightest pressure would open them, allowing the theater to be emptied in two minutes during an emergency. Amenities included “an airy nursery where white-capped maids would attend to children” on the second floor.
Arrangements were made with the Utah Light & Railway company to supply the lighting and such “motive power” for the installation of modern electrical effects. There were 1500 incandescent bulbs for the auditorium. The stage measured thirty feet in depth with eighty feet between the sidewalls. There was fifty-five feet from the stage floor to the rigging loft.
The newspaper reported, “The Orpheum Circuit company, through its general manager, Martin Beck, will direct the enterprise, the success of which seems assured by an affiliation with the most influential vaudeville interests in the West. There has been secured the booking co-operation of the Western Vaudeville Association, in whose Chicago offices contracts for all the big stars are made for the Orpheum circuit and other associate theaters. Salt Lake is thus assured equal advantages with theaters in many of the large Western cities from Chicago to San Francisco, to which this booking association sends the cream of the world’s best vaudeville talent. The importance of this booking alliance may be better appreciated when it is understood that it will give Salt Lake City the attractions that are supplied to the following important theaters: The Chicago opera-house, the Olympic, the Haymarket and the million-dollar Majestic theater (now building), all of Chicago; Columbia, St. Louis; Grand opera-house, Indianapolis; Columbia, Cincinnati; Hopkins, Louisville; Hopkins, Memphis; Orpheum, San Francisco; Orpheum, New Orleans; Orpheum, Los Angeles; Orpheum, Denver; Orpheum, Minneapolis; Orpheum, Kansas City; Orpheum, St. Paul; and the Orpheum, Omaha.”
The Orpheum Circuit was a chain of vaudeville and movie theaters. It was founded in 1886 and operated through 1927, when it merged with the Keith-Albee theater chain, ultimately becoming part of the Radio-Keith-Orpheum (RKO) corporation. Salt Lake was the smallest city on the Orpheum Circuit in 1905.
Of the scenery for the old 1905 Salt Lake Orpheum, the “Salt Lake Telegram” noted, “The management made an effort to have these painted in this city, but under the time limit imposed that was impossible (The Salt Lake Telegram 14 Dec 1905, page 5). By 1912, a new Orpheum was already under construction and the “Salt Lake Telegram” reported “New Scenery for Orpheum Painted Here” (14 August, 1912, page 5). The article contended, “heretofore every new theatre with the exceptions of the old Salt Lake, has imported its scenery drop curtain and sets from one of the big New York or Chicago houses which make a specialty of equipping new theatres. The new Orpheum, now under construction on West Second South Street will have all of its scenery built and painted here.” Charles Wallace, a scenic artist employed by the Orpheum Circuit, arrived from Los Angeles to paint the scenery for the new theater in 1912. The article described, “Wallace took off his coat, his diamond pin in his pocket-book and climbed into his overalls and then up the paint frame. He is now throwing color on several sets, with the result that when the vaudeville season opens Sunday, a new outfit of scenery will greet the eyes of the first nighters. Another feature is that owning to the hard knocks scenery receives in vaudeville special linen has been shipped in from Syracuse, N. Y. The average theatre considers Indian Head calico good enough for scenery, but the Orpheum proposes to have the best. While Mr. Wallace and his assistants are “throwing color” the entire Orpheum force is housecleaning and getting the theatre ready for the opening.”
The new 1912 Orpheum was managed by the Salt Lake Orpheum Realty company (The Salt Lake Tribune 4 April 1912, page 20). The company selected the site where the Salt Lake Hardware Company once stood for their new building. They then granted a twenty-year lease to the newly formed Utah Orpheum Company, incorporated in California only a few days before the Salt Lake Orpheum Realty company was organized. The Utah Orpheum Company included some incorporators who also controlled the Salt Lake Orpheum Realty company; a win-win situation. It was the Utah Orpheum Company who would furnish the attractions while the Salt Lake Orpheum Realty company provided the space. At this same time, a merger was planned for the State Street Orpheum (1905), controlled by the Orpheus Vaudeville company, and the Utah Orpheum Company. In other words, the newer Utah Orpheum Company would absorb the older Orpheus Vaudeville company.
The architect, contracted to provide the new drawings for the proposed building was Mr. Landsberg. The older 1905 Orpheum building eventually became a movie theatre. The auditorium and main lobby were refurbished several times over the decades, each time the venue changed hands in fact. Except for the stage, little remained of the original building as a series of renovations altered the auditorium. The theater was first converted to show movies in 1918. Over the years, the theater was known by other names, including Loew’s Casino Theater (1920), Wilkes Theater, Roxey Theater, Salt Lake Theater, and Lyric Theater (1947). In 1971 the Lyric closed when the Church of Jesus Christ of Latter-Day Saints bought the theatre. They restored the building for church plays, renaming it the Promised Valley Playhouse. By 1996, however, the theater closed due to structural problems. In 2000, the Church replaced the playhouse by building a new 911-seat theater as part of its new Conference Center. The final owners of the building, Zions Securities, eventually demolished the auditorium in 2003 to build a 400-car parking garage. The facade and lobby are the only elements that remain of the original building.
To be continued…
I was one of the last Technical Directors in this theatre in 1984-86. I had no idea that Thomas Moses had painted scenery there. Thanks!
Like so many theatres, there was a hotel facing the street and the theatre was set back in the block. All the windows you see in the photos were the hotel rooms on the second and third floors. The basement was a warren of interesting spaces and there was evidence of a fire under the auditorium floor.
I wish I had more information to add but can answer questions about the physical theatre.