At the beginning of 1912, Thomas G. Moses wrote, “starting some new work for the Palace Theatre.” Moses was referring to the 1500-seat Palace Music Hall, advertised as “Chicago’s New Vaudeville Theatre” in 1912.
Built at N. Clark Street and W. Randolph, the Palace Music Hall opened on April 1, 1912. Designed by Holabird and Roche, the new Palace Music Hall was advertised across the country. An article in the “Daily Herald” noted that the Palace Music Hall was the newest theater “situated in the heart of Chicago’s theatre district and that “leading artists of the world” would be featured at this “high-class vaudeville” house (August 30, 1912, page 11). The article further reported, “The building department of Chicago has pronounced the Palace the most perfectly constructed and equipped theatre in the country.” Hmm. I have noticed that most new theaters during this period were advertised as the “best” that could be found in country, often including validation by some organization or well-known personality. Great marketing technique to get the public in the doors.
Performances at the Palace were given twice daily, once at 3:15 PM and once at 8:15 PM. Individual seat prices were 15 cents, 25 cents, 50 cents and 75 cents. Like many theatres during this time, however, there was a shift in popular attractions and entertainment, often promting a change in owners. Abraham Lincoln Erlanger acquired the lease for Chicago’s Palace Theatre building during January 1926. He extensively remodeled the theater, renaming it the Erlanger Theatre. The Erlanger theatre remained open until March 10, 1962. The building was soon demolished, with the theater’s original location and remainder of the block being razed to build the Chicago Civic Center, now the Richard J. Daley Center. Neither this venue, nor the original Palace Theatre, are to be confused with Chicago’s New Palace Theatre, a venue designed by Rapp & Rapp and located on Randolph and La Salle Street in Chicago in 1926. The second “Palace Theater” opened Oct. 4, 1926 and is now known as the Cadillac Palace Theatre.
In 1912, Martin Beck announced his intention to “invade” the east and Chicago with the new Palace theatres. The Palace Theatre in Chicago and the Palace Theatre in New York were intended to fight eastern interests. Beck’s Palace theaters were also mentioned in an interesting 1912 newspaper article published across the country. “Woman Back of a Theatre Trust” was the title and the article’s headline stated, “Mrs. Katherine Kohl Carries Out Late Husband’s Ideas for Territory Division. STOPS VAUDEVILLE WAR” (Rock Island Argus, 30 April 1912, page 9). Here is the article in its entirety, as I found it quite fascinating:
“Chicago, April 20, 1912.- The efforts of a Chicago woman, Mrs. Catherine Kohl, has averted a threatened vaudeville war which would have involved millions of dollars and has brought about a combination of theatrical interests aggregating $50,000,000.
Her months of endeavor have resulted in a union of men of the east and west representing practically the same theatre interests but operating in different territories. By the new arrangement the eastern magnates will keep in their own territory, the western magnates in theirs and Mrs. Kohl will be left the mistress of the situation in her Chicago theatres, founded by her husband and left to her on his death a year ago.
By the deal, completion of which was just announced in New York, B. F. Keith has purchased interests of Percy G. Williams, controlling eight theatres in New York, and a working agreement has been entered into by the different vaudeville powers by which there will be no friction in the future. A general agreement has been made as to the placing of different vaudeville acts and the ‘time’ to be allotted performers.
This new assignment of territory and interests stops a new vaudeville war started some time ago when Martin Beck opened the Palace theatre in New York and followed it by the Palace theatre in Chicago. These two houses were to be used in conjunction with others, to fight the eastern interests. By the new terms of the Chicago theatre, which is now playing vaudeville, will change its policy. It is said the first sign of the change will be when ‘A Modern Eve,’ now playing at the Garrick theatre, is transferred to the Palace theater.
Under the new combination thousands of performers are virtually interested. Mr. Keith with E. F. Albee, A. Paul Keith and John J. Murdock will control the vaudeville situation far west as Chicago. The situation in Chicago will be under the control of Mrs. C. E. Kohl, Max Anderson and the Monroe Amusement company. Meyerfeld and Beck of the Orpheum circuit will control the remainder of the country for the Orpheum circuit.
Mr. Keith will have control of the situation in the east, Mrs. Kohl in Chicago, and Martin Beck for the Orpheum circuit west of Chicago.
The new combination was caused by the announced intention of Beck to invade the east and Chicago, his new Palaces theatres being his first step in this regard. Theatrical managers saw ahead another theatrical war which probably would duplicate the efforts of Klaw & Erlanger to break the vaudeville trust some years ago and the fight of William Morris along the same lines. But before the war was fairly advanced the alignment of interests was accomplished.
‘The late Charles E. Kohl planned more than once to bring about this arrangement which would place the Majestic and other large theatres in association with the east,’ said Lyman Glover, general manager for the Kohl-Castle theatres, last night. ‘He wanted to leave the west as an empire for the Orpheum circuit. His widow has labored effectively in promoting the agreement now reached. The result will clear up the situation, prevent ruinous competition, provide better and more uniform vaudeville bills, and simplify the business in many ways.’
From New York at night a statement was issued by Meyerfield and Beck.
‘It always has been our fondest desire,’ the statement said, ‘to bind the east and west together in a more substantial way. The consummation of the deal just put though by Mr. Keith and ourselves is a happy solution of our difficulties and is most satisfactory to us.
‘The situation, as far as territory is concerned, is no different than it was before, but by buying interests with Mr. Keith and in other ways tying our interest more closely together we have accomplished something for which we have been working for years, and the public and artists will reap the benefits as well as ourselves.
‘We are all men who have practically brought the high class vaudeville business to its present high standard, both sides owning controlling vast interests thoroughly established. And we feel that the fruits of our labor for 30 years have been consummated by the arrangement we have entered into.’”
To be continued…
