Copyright © 2019 by Wendy Waszut-Barrett
In 1916 Sosman & Landis delivered a picture setting to Indianapolis’ Strand Theatre. The studio took out an advertisement in the “Indianapolis Star” when the theater opened, announcing, “Designed, built and painted the elaborate picture setting for the new Strand Theatre listing their contribution. In 1916, studio president Thomas G. Moses recorded projects for picture sets in Fort Wayne, Indiana, and Pittsburg, Pennsylvania, too. The first picture set mentioned by Moses at all in his diaries was during 1915; a $1500 picture set for Fred Ingersoll in Detroit, Michigan. Here is the link for that post: https://drypigment.net2020/01/17/tales-from-a-scenic-artist-and-scholar-part-904-thomas-g-moses-and-frederick-ingersoll-1915/
The term “picture set,” or “picture setting,” had two meanings at the time. The first identified the painted scenery (leg drops and backdrop) that created a lovely setting with a center projection area. The backdrops in these picture sets were also termed “picture sheets.”
Of Fort Wayne project, Moses wrote, “Went to Fort Wayne to stage picture set at the Empress Theatre.” The $1300 project was for painted scenes that framed a projection screen placed within a painted composition. The new scenery was needed for the reopening of the venue as the Empress theater reopened as a combination house, featuring vaudeville acts and the latest three-reel films and serials..The Empress Theatre reopened under new management on June 16, 1916. The “Fort Wayne Sentinel” reported, “EIGHT BIG ACTS OF SUPREME VAUDEVILLE…This theatre, now under the management of large Eastern Circuit and will at all times give the public the best obtainable in from eight to ten acts of Vaudeville and High Class Musical Comedy.”
In 1916 “Picture set” also identified a setting for film production. Newspaper articles suggest that his was a relatively new practice in 1916. These new types of “picture sets” received a substantial amount of publicity. They were even referred to as a “new stunt” in filming (“Hobart Republican,” Hobart, Oklahoma, 17 Feb, 1916, page 7). The “Jackson Daily News” reported, “The use of a big theatre as a motion picture set is a new scheme and proved to be a very effective one” (8 Feb 1916, page). Here is the context…the Republic Theatre was used as a film set for a 1916 Florence Reed picture. Of the film, newspapers reported, “As soon as the curtain was rung down at 11 o’clock on ‘Common Clay,’ Producer Fitzmaurice with his star, Florence Reed and many extras, came in and took possession of the theatre. Special lights were installed and some twenty scenes taken in jig time….In order to carry out the realism the floor of the theatre was crowded with extras, and friends of various Pathe officials. Mr. Woods himself was present and gave many valuable hints as to detail. The picture is New York,” an adaptation of the one of Mr. Wild’s theatrical productions” (Jackson Daily News. 8 Feb 1916, page).
In 1916, Moses mentioned another movie picture set, writing, “In March we did a picture set for a suburban town near Pittsburg,” later adding, “We sent two of our picture set models to the Art Institute with the Palette and Chisel Club exhibit, and they received as much attention as some of the pictures.” These were movie set models that were on display for the exhibit instead of models that depicted a central projection screen.
Of the Palette & Chisel Club Exhibit, the “Chicago Tribune” reported, “New Exhibit at Institute. A unique event in the life of the Palette and Chisel Club in Chicago will take place on Tuesday evening, April 25, at the Art Institute. For twenty years the club has been holding its annual exhibitions at its own clubrooms. Tuesday night all precedent and tradition will be violated and its large and interesting collection of the last year’s activities along art lines will be shown at the Art Institute of Chicago. It is to be an extremely comprehensive exhibit, including in its scope not only paintings and sculpture, but the work of some master craftsman as well, men who apply their artistic talents to the usable things of life, incurring thereby the lasting gratitude of the practical masses.”
For the exhibit Gustave Bauman showed his wood block prints and book decorations, while Oswald Cooper, Fred Bersch and B. A. Kleboe exhibited various booklets and interesting examples of fine printing designed by them. John Carlsen showed special wall paper designs and Watkins Williams exhibited some stage designs. Williams was noted as a Sosman & Landis scenic artist. The newspaper article noted Williams as the artist who “designed and painted the scenery for the immortal Sarah Bernhardt on her last American tour.”
Williams worked at Sosman & Landis. Sosman & Landis models for movie sets would have been an asset to this diverse group, especially in light of Watkins.
One final picture set mentioned by Moses in 1916 was for the Studebaker Theatre in Chicago. Of it, he wrote, “Our big picture set at the Studebaker made a big hit, quiet and dignified.” This was likely another film set, as “quiet and dignified” seems an unusual way to describe a picture sheet.
To be continued…
