Copyright © 2020 by Wendy Waszut-Barrett
In 1921 Thomas G. Moses worked at Flagg’s studio in Los Angeles, California. Sosman & Landis rented the paint frames for Moses to finish a large project for an upcoming event.
Sosman & Landis was nearing the end of its existence by 1921. Even though Moses would soon purchase the firm’s name, it would never regain its former glory as a nationwide leader in theatrical manufacturing and supply. Sosman & Landis competitors continued to win projects by underbidding the Chicago firm; one project after another. The studio’s position as one of the largest scenic studios in the United States was rapidly slipping. By 1920 six employees left to start Service Studios, taking with them knowledge regarding the strengths and weaknesses of their former employer. In addition to their departure, many other scenic studios were run by former Sosman & Landis employees. Competitors used their intimate knowledge of Sosman & Landis to their advantage. All the while, Moses kept plugging along, hoping for a resurgence of work and continuing to set his sights on large Masonic contracts. He bet on the wrong horse.
Meanwhile, Moses still had to rely upon an existing network of scenic artists and studios. There is always an interesting balance between maintaining business alliances and being taken advantage of by your competitors. Such was the case between Sosman & Landis and Flagg Studios in 1921.
Edwin H. Flagg ran two scenic studios; one in Los Angeles and the other in San Francisco. In 1921 the firm advertised that “90% of all stage equipment on the coast was provided by their studio” (“Los Angeles Post-Record,” 10 August 1921, page 16). They marketed themselves as the largest scenic studio west of Chicago.
The theatre industry is fickle, often forgetting its visionaries or innovators associated with what may be perceived as passing fancies. Unless scenic artists or leading studios were written about in history books, they disappeared; future generations never even learned of their existence. The life and career of great individuals were lost as time passed, erased from all institutional knowledge. Such was the case with Edwin Harvey Flagg (1878-1927).
Flagg was at the top of his career when Moses rented his paint frames in 1921. At the age of forty-three years old, he was a theatre producer, movie producer, designer and artist, running two massive scenic studios in California. Both of Flagg’s studios would be destroyed between 1923 and 1924, an inconceivable loss. His lifetime of work simply went up in smoke within the course of a year and he never regained his footing. Only three years after this devastation, Flagg passed away in Hollywood on September 19, 1927. He was only 49 yrs. old at the time and his contributions were quickly, fading from memory. In short, his legacy was lost.
Flagg’s obituary provides only a glimpse into his life and career. On September 20, 1927, the “Los Angeles Times,” announced,
“Edwin H. Flagg Artist, Expires.
Edwin H. Flagg, scenic artist and president of the Edwin H. Flagg Scenic Company, died Monday afternoon at Hollywood Hospital following an illness of three months. He came here from Denver about eighteen years ago and built an extensive business. He made the scenery for some of the largest and most important theatrical productions and at one time produced scenic work for all the houses of the Pantages circuit of theaters. Flagg leaves his widow and a young son, besides Mrs. Genevieve Chain, a daughter, Mrs. Margaret Olinger and Mrs. Hattie Hyde, both of Denver, sisters, and J C. Flagg, a newspaper publisher of Baltimore, a brother, formerly of Los Angeles.The funeral and will be conducted in Los Angeles and arrangements will be announced later (page 18).
For the past week I have reconstructed the life and career of Flagg, as told in newspaper articles and historical records. In a very short period of time, Flagg created a national identity and studio that eclipsed many other firms across the country, including Sosman & Landis. Unlike some studio founders, Flagg was always looking towards the future and reinventing himself, peddling a popular product to the next generation of clients. He was continually adapting during a time of unprecedented change in the theatre industry. As fabric draperies increasingly replaced painted versions, he expanded his services to secure the best and most unique textiles available; suspending them and lighting them in unique ways. He embraced innovative technology and incorporated it into new stage systems. During WWI, many on his staff worked for the newly developed camouflage trade, thus securing additional work as other projects diminished. Flagg Studios dominated new theatre construction immediately after WWI, always keeping an eye out for other projects on the horizon.
The story of Flagg becomes symbolic of many scenic artists, those born the generation after Thomas G. Moses. His generation had to adapt to the ever-changing times, in many ways much more so than the generations of scenic artists before him. He was born during a unique period in American theatre. Flagg was not paralyzed by the “before-and-after” mindset, the same that plagued Moses and many of his colleagues. Flagg represented of an ever-evolving artistic mindset, constantly adapting to new demands in popular entertainment and figuring out how to make even more money.
Flagg was born on June 29, 1879 in Point Edward, Ontario, Canada. He emigrated to the United States in 1891 at the age of twelve years old. Beginning his career as a scenic artist, Flagg soon moved into theatre management. By 1897, he was listed a manager in an advertisement for “Bridget O’Brien, Esq.” at the Lyceum Theatre in Salt Lake City (Salt Lake Herald, 5 May 1897, page 4). Not much is known of his early career at this time, but he primarily remained in the Chicago area. Newspaper articles until 1904 would note Flagg as a Chicago artist.
Flagg’s early history is difficult to decipher at best. On Jan 11, 1899 Flagg married his first wife, Harriet Myrtle Shriner (1878-1976) in McDonough, Illinois. That same year the couple moved west to Colorado and celebrated the birth of Harriet “Genevieve” Flagg, born in Denver on October 12, 1899. Despite their move to Denver, Flagg was still listed as a Chicago artist until he took up residency in Alexandria, Louisiana in 1903.
The earliest mention that I have located of Flagg as a scenic artist is from the “Pomona Daily Review,” in 1902. An article in the California newspaper reported, “Edwin H. Flagg had just completed his scenery painting at the Pomona Opera house, after a week of artistic work in scene painting and the production of clever advertisements. He left with his wife for Chicago this morning (“Pomona Daily Review,” 6 Sept 1902, page 2). His drop curtain, “The Harbor of Venice,” was described in detail; a Royal Palace towering above a river, with marketplace and gondolas below. While in Pomona, Flagg also painted a drop curtain for the Armory house (“Pomona Daily Review,” 4 Sept 1902, page 1).
Between 1903 and 1904, the “Edwin H. Flagg Company” was credited with delivering scenery and stage machinery to both the Old Concordia Theatre and New Park Casino in Little Rock, Arkansas. In 1903, the “Arkansas Democrat” reported that the Edwin H. Flagg Company was putting the finishing touches on the Old Concordia’s new stage equipment during a renovation (Arkansas Democrat, 12 Jan 1903, page 2). Flagg would return to Little Rock the following year and paint scenery for the New Park Casino (“Weekly Town Talk,” Alexandria, Louisiana, 21 May 1904, page 7). As with many scenic artists at this time, he ricocheted from one project to another across the country, constantly on the road
By the fall of 1903, however, he worked at Louisiana theatre that would forever alter the trajectory of his career. That October, Flagg painted scenery for the Rapides Theatre in Alexandria, Louisiana. He painted an asbestos drop and drop curtain, as well as a street scene, palace interior, kitchen interior, parlor, plain chamber, prison, garden and wood scene; standard fare for a small theatre at the time (Weekly Town Talk, Alexandria, 24 Oct 1903, page 12). Jack Auslet was stage manager for the Rapides Theatre, but by 1905 Flagg was listed as lessee and the manager of the venue; a position that he would retain until 1908 (The Town Talk, Alexandria, Louisiana, 15 March 1905, page 8).
Flagg settled in Alexandria, Louisiana between 1903 and 1904. He initially invested in a publishing company while continuing to paint. Alexandria’s News Daily listed Col. John C. Tipton as the editor and Mr. Edwin H. Flagg as the publisher for the new firm. (Weekly Town Talk, Alexandria, 28 1903, page 4).This is not really a surprise, as his brother, J. C. Flagg, also entered the publishing profession early on. At the time of Edwin’s passing in 1927, his brother was still noted as a newspaper publisher in Baltimore, Maryland. The News Publishing Company, Ltd. Of Alexandria was listed as a company specializing in the printing of newspapers, books and other works (Weekly Town Talk, Alexandria, 1 Dec 1903, page 1). This speaks to Flagg’s continued desire for diversification in work; an aspect of his career that would continue for the remainder of his life. This had also been the key for Sosman & Landis Studio from 1890 to 1900. Both Joseph Sosman and Perry Landis invested in a variety of endeavors, including lighting companies, stage machinery, touring productions. In a sense, Flagg picked up where Sosman & Landis left off, soon setting his sights on California. In hindsight, the future of Sosman & Landis was in California, but the company remained firmly planted in the Midwest. Even Moses recorded the pull, writing, “Letters from the Pacific Coast, which offered me all kinds of inducement to come west are all very good, but when I consider my age, I hesitate to make the plunge.”
Flagg, however, did make the plunge. In 1908, Alexandria’s “Town Talk” reported, “Mr. Edwin H. Flagg formerly manager of the Rapides Theatre, now of Los Angeles, Cal., was in the city last night and left this morning for New Orleans. (25 July 1908 page 6). Flagg moved to California and immediately invested in a scenic company, and then did the unthinkable; something that should have resulted in the end of his career.
In the spring of 1909, Flagg became a major shareholder in the newly incorporated Thompson Scenic company. He then immediately established a competing firm. In Thompson’s company was incorporated in April 1909. Shortly after incorporation, Flagg ceased active participation in the business and organized Edwin H. Flagg Scenic company. By Dec. 23, 1909, Thompson was ousted as president of the Thompson company, also establishing another firm – Charles F. Thompson Curtain Company. Both the Edwin H. Flagg Scenic Co. and Charles F. Thompson Curtain Co. were direct competitors with the Thompson Scenic Co., while still holding controlling interest in the firm (Los Angeles Herald, 26 Jan 1910, page 5).
A. J. Charlotte and J. D. Pitts sought an injunction against Edwin H. Flagg and Charles F. Thompson to prevent them from holding a meeting of the board of directors while engaged in completing businesses. However, within a year A. J. Charette was employed at the Edwin H. Flagg studio, representing the firm and even closing a drop curtain contract with the Pastime Theatre in New Mexico (“Albuquerque Journal,” 9 Feb 1911, page 6). In two years, the Edwin H. Flagg scenic company was one of the best-known scenic studios in the country, installing over $100,000 worth of theater scenery a year and employing a workforce of 30 artists.
Worked poured into Flagg’s studio and the company completed a series of contracts, decorating theaters and delivering stage scenery and stage fittings across the country. Projects included San Bernardino’s new playhouse, the Duval Theatre (Jacksonville, Florida), the Daisy Theatre (Montgomery, Alabama), the Pantages Theatre (Winnipeg and Oakland), Modesto Theatre (Modesto, California), Kinema Theatre (Los Angeles), Strand Theatre (Portland), New Billings Theatre (Montana), the Rialto (Phoenix), the Nile Theatre (Phoenix), the New California Theatre, and the New Yost Theatre. He also began working as a producer, establishing the Edwin H. Flagg Musical Company Stock organization at the Hip theatre, investing in a series productions elsewhere too.
Flagg completed projects and life at a rapid pace, even while driving. On October 18, 1913, the “Los Angeles Evening Post-Record” reported, “When Flagg isn’t manufacturing breath-snatching extravaganzas he’s doing some breath-snatching auto driving. As a result, he claims the record of having been pinched 57 times for speeding in 48 states” (page 12). Newspapers also reported that Flagg drove a Buick (Bakersfield Morning Echo, 22 May 1913, page 3). There is nothing quite like living life in the fastlane, until you encounter that first major bump in the road that results in a catastrophic accident.
The period of 1919 to 1921 was a highpoint for Flagg and his studios. He married his second wife, Patricia Manners. Manners was a musical comedy star and pupil of Mme. Aldrich (Los Angeles Times, 29 Dec. 1919, page 20). She was part of Flagg’s production “Did Doris Do It?” starring alongside Eddie O’Brien, Phillis Gordon and the Rader Bros. Manners also starred in Flagg’s “Too Many Wives” and “Maid of Waikiki” during 1919 (Long Beach Press, 7 Aug 1919, page 8). She was advertised as “the girl with an angel voice,” a stunning coloratura soprano. Flagg’s divorce from his first wife remains shrouded in mystery, but their daughter remained in the spotlight.
In 1921 Miss Genevieve Flagg married James Delmore “Dell” Chain (1887-1963). Chain was a performer and one of the principals in the cast of “Sun-List.” (“The Town Talk,” Alexandria, 19 Oct 1921, page 1). Dell’s career continued to flourish in the 1920s, with frequent mention of his famous father-in-law. The same cannot be said for Flagg and his studios, as his life began to implode.
In 1923, Flagg’s Los Angeles studio was destroyed by fire. Two boys lit a small fire that grew, burning down an entire city block (“Sacramento Bee,” 14 July 1923, page 7). Flagg’s second studio went up in flames the next year, when a grass fire got out of control. Ironically, this second fire was intentionally set by city firemen (“Santa Cruz Evening News,” 4 June 1924 page 1). What’s the possibility of two unrelated and accidental fires destroying your life’s work? Three years after the second studio fire Flagg passed away. He was in the midst of rebuilding his enterprise but ran out of time.
His work for the Rialto Theatre in Phoenix, Arizona, in 1921 deserves mention as it says a lot about Flagg and his business. For the 1921 project, newspapers reported that Flagg was given carte blanche with the venue(Arizona Republic, 2 July 1921, page 18). The article additionally noted that Flagg pulled his best, Ted Lange, from a Marcus Loew project at Seventh and Broadway, to work at the Rialto. The article reported, “Flagg took him off the job and sent him out to Arizona to get the Rialto up in shape so that his old-time pals “Rick” and “Harry” could say, “Boys, this is a Flagg House.” The article continued, “Edwin H. Flagg started life as a scenic artist so long ago…But Ed Flagg has not lagged behind all these years. He has kept abreast of the times, and 1921 sees him as the biggest decorator and stage expert in the west. Flagg even goes to Europe to show them how to equip stages. That’s the kind of man the R. and N. [J. E. Richards and H. L. Nace] firm brought in to add his bit to make a real theater…Edwin Flagg takes a lot of pride in what he has done for the success of the new house and the local firm is loud in their praise of him and his firm” (Arizona Republic, 2 July 1921, page 18).
To be continued…
