In 1912, Thomas G. Moses, wrote, “A good contract for Milwaukee Majestic.”
Milwaukee’s Majestic Theatre was located at 219 W. Wisconsin Ave, in Milwaukee, Wisconsin; the Majestic Theatre was dedicated on April 22, 1908. The theater was housed in a fourteen-story building, managed by theater lessees Hermann Fehr of Milwaukee and C. E. Kohl of Chicago.
In 1908, the Majestic Theatre was one of eight theaters in Milwaukee listed in Julius Cahn’s Official Theatrical Guide. Milwaukee’s population at the time numbered 325,000. The other venues included the Davidson Theatre, the Bijou Opera House, the Alhambra, the Pabst Theatre, the Schubert Theatre, the Star Theatre and the Gayety Theatre.
On March 1, 2002, Jim Rankin provided insightful information regarding Milwaukee’s Majestic Theatre at cinematreasures.org. I am passing this along so the information will not get lost. Rankin wrote,
“The MAJESTIC Theater was a 1908 vaudeville house with its auditorium at right angle behind its 14-story MAJESTIC office building. The box office and lobby occupied the center bay of the office building and one proceeded through it to the white marble foyer of the auditorium behind, unless one went to the gallery in which case he had to use the déclassé [?] gallery box office and staircase off the alley. The center of the gallery rail was occupied by a half circle projection on which was placed the incandescent follow spotlight with its six-color revolving light filters. In the auditorium one found 1900 some seats in a wide house with six boxes on each side of the stage with curving fronts enriched with gilded fruit festoon moldings. Bentwood chairs with padded seats filled each box, each of which was draped in a simple rectangle of a fringed lambrequin. Three levels of leather seats faced a spacious stage the arch of which was adorned with molded festoons and Greek key designs. The switchboard backstage was the old marble-faced type, but the double row of footlights and other abundant lighting was adequately served, and the fully rigged wood-covered concrete stage saw use for much Vaudeville until 1930.The 20 dressing rooms served by a back stage elevator were complemented by the cellar under the alley for keeping the animal acts.
Orpheum vaudeville made frequent use of this theatre until they commissioned the architects who designed it, Kirchoff & Rose of Milwaukee, to create a much larger and fancier venue just a block eastward in 1928: the RIVERSIDE theatre. The MAJESTIC may have been glamorous 20 years earlier, but the movie palaces coming upon the scene with their elaborate decors and stages suitable also for vaudeville, made the MAJESTIC look like an unadorned old dowager. It struggled with hastily installed movies for two more years before it was demolished to become a parking lot for the very office building in front of it! That office building still stands as part of the Grand Avenue mall, but the theatre is long forgotten but for an old timer I met on the street one day who had a tear in his eye as he recalled the many years of his youth when he had enjoyed shows in the once MAJESTIC.”
The construction of the fire curtain at the Majestic Theatre in Milwaukee was credited to the S. H. Harris Co of Chicago and listed in and advertisement for the “Manual of Inspections: A Reference Book for the Use of Fire Underwriters in General (William Dennis Matthews, Jan. 1, 1908, Insurance Field Co.). In light of yesterday’s post about fires, S. H. Harris Co. manufactured steel faced fireproof curtains that complied with the Fire Insurance Underwriter’s requirement. Moses frequently mentioned the difficulty of painting on these steel curtains at various theaters. Other theaters that used S. H. Harris curtains in 1908 included the Academy of Music (Brooklyn, NY), Lyric Theatre (Philadelphia), Majestic Theatre (Chicago), Star & Garter Theatre (Chicago), Star Theatre (Chicago), American Theatre (St. Louis), Day’s Theatre (New York City), Forest Theatre (Philadelphia), College Theatre (Chicago), Empire Theatre (Chicago), and the Majestic Theatre (Des Moines). Many if these venues used stock scenery manufactured by Sosman & Landis.
To be continued…
